Switchin It Up: Supersized 2022 Episode 73

“I was at a conference last year pre COVID, and this lady came up to me at a conference booth and said, “Oh great. I just read your book 10X Culture and it’s fantastic timing because we’re about to redo our culture.” And I had a little chuckle to myself, like she was about to paint her living room. Like you can just transform a company culture overnight, but as we both know, and I strongly believe to be the case, culture is really just the sum or the aggregate of the people in the organization. You can’t change your culture without changing all your people or the way they operate, the way they show up.”-Darren Chait